Push notifications are a great way for marketers to connect with their customers. Studies have shown that push notifications can increase customer engagement and retention, as well as help drive sales. The key to making this work is understanding how they can be used effectively—and what kind of content makes them most effective.
In this article, we’ll go over some of the best practices on how to use push notifications to improve customer retention. Here are some examples of how leading brands are using them effectively.
Using push notifications to engage customers
What are push notifications? For one, push notifications are a great way to communicate with customers and keep them engaged. If you know how to use them properly, they can help you build a better relationship with your audience.
Push notifications are available to set up through the Apple and Google app stores, which means that you don’t need an IT department or developer to set them up or maintain them for you. With a few simple steps (and no coding), marketers can send personalized messages directly to users’ phones without being intrusive or annoying. These can be timed with deals or specials, or even personalzied to a customer’s buying preferences or purchase history.
How push notifications can help customer retention
Push notifications are an effective way to engage with your customers, and can be used for various purposes. Here are some ways that marketers can use push notifications to improve customer retention:
- Encourage customers to return to your app by notifying them when there are new releases or updates or a sale going on in the app.
- Remind customers of items they have added to their shopping cart so that they don’t forget about them as they go through the checkout process. This will also help you avoid refunds due to forgotten purchases.
- Offer special discounts via push notifications to encourage repeat purchases from existing users, especially those who have been away from your store for some time
Push notification marketing competitive advantage
Push notifications are the new way to communicate with customers. The benefits of using push notifications for your business include:
- Building a loyal customer base. If you want to make it rain with your product and services, use push notifications to engage your audience.
- Retaining customers who are already on board with your brand and products/services. A great way to do this is by sending them coupons or sales updates on the go.
- Growing your business by building brand awareness and engaging more potential customers in real-time—and not just during business hours when they’re able or willing to pick up the phone or visit a storefront.
Conclusion
Marketers can use push notifications to improve customer retention. You can use them to help your customers keep coming back by sending them relevant messages that boost their interest in your products or services. You can also utilize push notifications to build customer loyalty, or even just build brand awareness. With push notifications, the possibilities are endless.
